Media & Entertainment

Would you like to get an OTT platform developed for you?

You’re at the right place. At UMANG,  we have more than 10 years of experience in software development and OTT platform has been one of the areas in which we’ve done a thorough case study.

In the world where internet is running the show, the preference of people to watch the video content has changed. Since the rise of OTTs, traditional TV watching has decreased a lot. Nowadays it’s mostly Video On Demand (VOD), it means that you watch what you want, whenever you want. The tradional TV watching involved monthly subscription to channels where you could watch the programs as scheduled by them.

OTTs have gathered a big crowd, with the best content at the best rates, furthermore the plans they have introduced for mobiles, big screens with the number of users who can use the same account at same time has attracted more people towards it.

What can you expect in an OTT platform if you want to develop one?

ORGANISED
UI

A good UI is the first thing anybody would look at. UI gives a good feel to the users and encourages them to be comfortable to use the app more and more. The platform should be able to showcase and deliver all the content in a most organized way and have functions that allow users to browse content with search functionality.

VOD
MODELS

This is something that has to be decided by you and accordingly the provision for payment in the app would be made. Like mentioned earlier, sometimes there's even a mix of more than one model to offer flexibility and better offering to users.

CONTENT SAFETY
(ONLINE AND OFFLINE)

The app would protect the content in it to avoid piracy and stealing of content on it. The apps usually have inbuilt player that is so well built that, there's no way the video can be copied or downloaded outside the platform.

USER ACCOUNT
MANAGEMENT

The app would have the intelligence to understand all the matters related to login and the users. Number of active users of the same account and subscription plan chosen by the user and all this would be taken care by the app intelligence.

AUTO ADJUSTMENT
OF VIDEO QUALITY

The app would be able to provide a smooth video experience based on the internet speed of the user. The app intelligence would take care of the buffering which usually happens when the video quality doesn't sync with internet speed of the user.

MULTILINGUAL

Your app should be available in different languages because your subscribers could be from different nationalities, so at least the most popular languages need to be added to the app.

AUTO REVENUE
DISTRIBUTION

We can't expect revenue distribution to be done manually where you transfer the cash manually in each of the involved parties (app owner, filmmaker, producer, etc.). That's going to be a mess. The app would be able to distribute the revenue automatically between the involved parties where the amount came from the users would directly be deposited in everyone's account as per the share agreed upon.

what's next?

At UMANG, we give you a warranty period once the app is developed by us. We do test the app before handling it to our client, however, we give our client an opportunity to go through the entire application and inform us if any issues found by them. Any issue found during the warranty period is fixed by us for free.

Softwares and applications requires timely maintenance and support that usually comes after every 6 months or after a year.

Regarding this particular application, assuming you’ve created the buzz in the market, you’ll need to have your content ready to upload on the platform. It could be done by your inhouse team. The admin portal would allow you to control the content of the app and get statistics about how the app is performing.

Based on the bandwidth and storage required, there would annual charges to a video hosting company. To give you an idea, for 8 TB bandwidth and 800 GB Storage, the approximate annual charges are 1600 US$.

The availability of your app on iOS App Store and Android Play Store would capture both the segments of the market and rest is the marketing and the strategy you follow.